Pride W M <br/><br/>
Foundation of marketing 
Pride W M; Ferrell O C 
 - NY  NY, Houghton Mifflin  2007 
 - 537p 
<br/><br/><label>ISBN: </label>0-618-70500-7 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing