Verma Harsh <br/><br/>
Services Marketing: Text and cases 
Verma Harsh 
 - New Delhi  New Delhi, Pearson  2008 
 - xiv, 470 
<br/><br/><label>ISBN: </label>978-81-7758-673-2 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management