Mullins J <br/><br/>
Getting to plan B breaking through to a better business model 
Mullins J; Komisar R 
 - New Delhi  New Delhi, Harvard Business Review  2009 
 - 249p 
<br/><br/><label>ISBN: </label>978-1-4221-3527-3 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management