Ramaswamy V S <br/><br/>
Marketing management 
Ramaswamy V S; Namakumari S 
 - 4 
 - New Delhi  New Delhi, Mcmillan  2009 
 - 872p 
<br/><br/><label>ISBN: </label>978-0230-63729-0 
<br/><br/><label>Source: </label>Textbook