Dibb S <br/><br/>
Market segmentation success : making it happen 
Dibb S; Simkin L 
 - London  London, Routledge  2008 
 - 187p 
<br/><br/><label>ISBN: </label>978-0-7890-2917-1 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing