Applegate E <br/><br/>
Case in advertising & marketing management 
Applegate E; Johnsen A 
 - New Delhi  New Delhi, Pinnacle  2007 
 - 217p 
<br/><br/><label>ISBN: </label>9788190445474 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing