Aaker D A <br/><br/>
Advertising management 
Aaker D A; Myers J G 
 - 2 
 - New Delhi  New Delhi, Prentice-Hall  1982 
 - 560p 
<br/><br/><label>ISBN: </label>0-87692-236-1 
<br/><br/><label>Source: </label>Annuals, Advances