Iacobucci D <br/><br/>
Kellogg on marketing : kellogg marketing faculty northwestern university 
Iacobucci D 
 - NY  NY, John Wiley  2006 
 - 427p 
<br/><br/><label>ISBN: </label>81-256-0703-9 
<br/><br/><label>Source: </label>Textbook