Kotler P <br/><br/>
Social marketing : improving the quality of life 
Kotler P And Others 
 - 2 
 - New Delhi  New Delhi, Sage  2002 
 - 438p 
<br/><br/><label>ISBN: </label>0-7619-2434-5 
<br/><br/><label>Source: </label>Textbook