Clancy Kevin J. <br/><br/>
Marketing Myths That Are Killing Business 
Clancy Kevin J. 
 - New York  New York, McGraw-Hill, Inc.  1994 
 - xxxv,308 
<br/><br/><label>ISBN: </label>0-07-011124-3 
<br/><br/><label>Source: </label>Textbook