Adcock Dennis <br/><br/>
Marketing Strstegies For Competitive Advantage 
Adcock Dennis 
 - New York  New York, John Wiley & Sons,LTD  2009 
 - viii,406 
<br/><br/><label>ISBN: </label>0-471-98169-9 
<br/><br/><label>Source: </label>Textbook