Jayasimha KR <br/><br/>
Strategic marketing concepts and cases 
Jayasimha KR 
 - Hyderabad  Hyderabad, ICFAI Press  2003 
 - 183p 
<br/><br/><label>ISBN: </label>81-7881-130-8 
<br/><br/><label>Source: </label>Textbook