Yankah K <br/><br/>
Introduction to branding and marketing communication management 
Yankah K; Sarma D K And Others 
 - New Delhi  New Delhi, Manak  2007 
 - 361p 
<br/><br/><label>ISBN: </label>81-7827-153-2 
<br/><br/><label>Source: </label>Textbook