Mcdaniel C <br/><br/>
Marketing research 
Mcdaniel C; Gates R 
 - 7 
 - New Jersey  New Jersey, John Wiley  2007 
 - 725p 
<br/><br/><label>ISBN: </label>0*471-75528-1 
<br/><br/><label>Source: </label>Textbook