Mcdaniel C <br/><br/>
Marketing research essentials 
Mcdaniel C; Gates R 
 - 5 
 - USA  USA, John Wiley  2006 
 - 485p 
<br/><br/><label>ISBN: </label>0-471-68476-7 
<br/><br/><label>Source: </label>Textbook