Meek H <br/><br/>
Strategic marketing management : planning and control 2003-2004 
Meek H; Meek Richard 
 - Boston  Boston, Butterworth Heinemann  2003 
 - 289p 
<br/><br/><label>ISBN: </label>0-7506-5965-3 
<br/><br/><label>Source: </label>Textbook