Beamish K <br/><br/>
Marketing planning 2003-2004 
Beamish K; Ashford R 
 - Boston  Boston, Butterworth Heinemann  2003 
 - 360p 
<br/><br/><label>ISBN: </label>0-7506-5962-9 
<br/><br/><label>Source: </label>Textbook