Breakenridge Deirdre <br/><br/>
Cyberbranding: brand building in the digital economy 
Breakenridge Deirdre 
 - London  London, Prentice Hall  2005 
 - xiv,352 
<br/><br/><label>ISBN: </label>0-13-089710-8 
<br/><br/><label>Source: </label>Textbook