Bijapurkar Rama <br/><br/>
We are like that only : understanding the logic of consumer India 
Bijapurkar Rama 
 - India  India, Penguin  2007 
 - xv,280 
<br/><br/><label>ISBN: </label>0-67099-944-X 
<br/><br/><label>Source: </label>Textbook