Aaker David <br/><br/>
Strategic market management: global perspectives 
Aaker David; Mcloughlin Damien 
 - U.K  U.K, Wiley  2010 
 - xiii,354 
<br/><br/><label>ISBN: </label>978-0-470-68975-2 
<br/><br/><label>Source: </label>Textbook