Bendle N T <br/><br/>
Marketing metrics; Marketin metrics: the manager's guide to measuring marketing performance 
Bendle N T And Others 
 - 3 
 - New Delhi  New Delhi, Pearson  2016 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management