Malhotra Naresh K. <br/><br/>
Brand Meaning Management :Review of marketing Research 
Malhotra Naresh K. 
 - Bingley  Bingley, Emerald  2015 
 -  12 .
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management