Palmatier R W <br/><br/>
Marketing strategy: based on first principles and data analysis 
Palmatier R W; Sridhar S 
 - United Kingdom  United Kingdom, Palgrave  2017 
 - 288p 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management