Gupta Dinesh K. Ed. <br/><br/>
Integrated approach to services marketing    A book of readings on marketing of library and information services 
Gupta Dinesh K. Ed.; Jambhekar Askok Ed. 
 - Mumbai  Allied Publishers Private Limited      2006 
 - viii, 328p.  cm. 
<br/><br/><label>ISBN: </label>8177644173 (pb) 
<br/><br/><label>Standard No.: </label>231,679 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>LIBRARY SCIENCE
<br/><br/><label>Dewey Class. No.: </label>2:(X:51), P6