Lilien Gary L; Kotler Philip; Moorthy K Sridhar <br/><br/>
Marketing models 
Lilien Gary L; Kotler Philip; Moorthy K Sridhar 
 - New Jersey   Prentice Hall of India     1992 
 - xv; 803p. 
<br/><br/> Bibliography 717-778p.; Index 779-785p. 
<br/><br/><label>ISBN: </label>9788120314757 (pbk) SL01536518 
<br/><br/><label>Standard No.: </label>172521 
<br/><br/><label>Source: </label> 4577, 27/02/2012, Raj Kiran Book Agency  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Consumer behavior<br/> Marketing models<br/> Price<br/> Product<br/>Operational Research
<br/><br/><label>Dewey Class. No.: </label>B2T0bX:8B, N2;3-;5