TY  - BOOK
AU  - Lilien Gary L; Kotler Philip; Moorthy K Sridhar
AU  - Lilien Gary L; Kotler Philip; Moorthy K Sridhar
TI  - Marketing models
SN  - 9788120314757 (pbk)
U1  - B2T0bX:8B, N2;3-;5 
PY  - 1992///
CY  - New Jersey
PB  -  Prentice Hall of India   
KW  -  Consumer behavior
KW  -  Marketing models
KW  -  Price
KW  -  Product
KW  - Operational Research
N1  - Bibliography 717-778p.; Index 779-785p
ER  -