Minsky, Laurence., <br/><br/>
Global Brand Management:  A Guide to Developing, Building and Managing an International Brand 
by Laurence Minsky and Ilan Geva. 
 - UK:  Koganpage,  2020. 
 - xxx,293p. 
<br/><br/><label>ISBN: </label>9780749483609 
<br/><br/><label>Subjects--Topical Terms: </label>