TY  - BOOK
AU  - Crawford M; Benedetto A D
AU  - Crawford M; Benedetto A D
TI  - New products management
SN  - 0071244336
U1  - B2T0bX:89A, P6 
PY  - 2006///
CY  - New York       
PB  - Mc Gcaw Hill    
KW  -  Market Testing
KW  -  Public Policy Issues
KW  - Management
N1  - Bibliography 890-493p.; Appendix A-E-495-526p.; Index 527-540p
ER  -