TY  - BOOK
AU  - Busche, Laura
TI  - Brand psychology: The art and science of building strong brands
SN  - 9781032373720
PY  - 2024///
CY  - New York
PB  - Routledge
KW  - Branding (Marketing) -- Psychological aspects
KW  - Product management -- Psychological aspects
KW  -  Product management-Psychological aspects
N2  - "Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated"
ER  -