TY  - BOOK
AU  - Mishra, Anubhav.,
AU  - Vijay, Tata Sai.,
TI  - Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World
SN  - 9781032780962
PY  - 2024///
CY  - London
PB  - Routledge
KW  - Marketing
N1  - Agrawal, M., Backhaus, K., & Doorn, J. V
ER  -