Mishra, Anubhav., Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World by Anubhav Mishra and Tata Sai Vijay. - London: Routledge: 2024. - xvi,366p. Agrawal, M., Backhaus, K., & Doorn, J. V.. ISBN: 9781032780962 Subjects--Topical Terms: