TY  - BOOK
AU  - Busche, Laura.,
TI  - Brand Psychology: The Art and Science of Building Strong Brands
SN  - 9781032373720
PY  - 2024///
CY  - New York
PB  - Routledge
KW  - Psychology
N1  - References: Aaker, D. A., Aaker, J. L
ER  -