TY  - BOOK
AU  - Farkas, Dan.,
AU  - Geier, Rebecca.,
TI  - Strategic Content Marketing: Creating Effective Content in Practice
SN  - 9781032438481
PY  - 2024///
CY  - London
PB  - Routledge
KW  - Marketing
N1  - References: BasuMallick, C., Buchanan, L
ER  -