TY  - BOOK
AU  - Yildirim, Gokhan
AU  - Kubler, Raoul
TI  - Applied marketing analysis using python
SN  - 9781529684162
PY  - 2025///
CY  - New Delhi
PB  - Sage 
N2  - It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks
ER  -