TY  - BOOK
AU  - Damodaran, Aswath
TI  - Narrative and numbers: The value of stories of stories in business 
SN  - 9789353024536
PY  - 2019///
CY  - New York
PB  - Columbia University press
N2  - How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks
ER  -