TY  - BOOK
AU  - Aaker, David
AU  - Jain, Varsha
TI  - The future of purpose-driven branding: Signature programs that impact & inspire both business and society 
SN  - 9789357460897
PY  - 2023///
CY  - New Delhi
PB  - Wiley India pvt. ltd. 
N2  - Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.
ER  -