TY  - BOOK
AU  - Kotabe, Masaaki
AU  - Helsen, Kristiaan 
AU  - Maheshwari, Prateek
TI  - International marketing: An Indian adaptation 
SN  - 9789354243370
PY  - 2021///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
N2  - nternational Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals
ER  -