TY  - BOOK
AU  - Grosse, Robert 
AU  - Meyer, Klaus E. 
TI  - The oxford handbook of management in emerging markets 
SN  - 9780190683948
PY  - 2019///
CY  - New York 
PB  - Oxford University Press 
N2  - Emerging Markets are the primary source of growth for business in the 21st century. This makes an understanding of managing businesses in emerging markets a fundamental building block for competing in today's global economy. This book's approach is to identify key elements of the business systems and competition in emerging markets around the world, and then to look at competitive strategies of local and multinational companies going into and coming out of these countries
ER  -