TY  - BOOK
AU  - Hill, Mark E. 
TI  - Marketing strategy: The thinking involved 
SN  - 9781412987301
PY  - 2013///
CY  - New Delhi
PB  - Sage publication India Pvt. Ltd. 
N2  - An innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The book′s theories go beyond simply introducing the reader to concepts in the field by providing tools and methods to develop marketing thinking and questioning skills that will help with application of real-life marketing strategies. As the chapters progress, the thinking/questioning develops toward higher levels and more specialized inquiry, helping readers acquire the skills needed in the practice of marketing
ER  -