TY  - BOOK
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan
AU  - Setiawan, Iwan
TI  - Marketing 6.0: The future in immersive 
SN  - 9789363866447
PY  - 2025///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd. 
N2  - Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
ER  -