TY  - BOOK
AU  - Rao, N. Chandrasekhara 
AU  - Rao, N. Chandrasekhara 
AU  - Radhakrishna, R.
AU  - Mishra, Ram Kumar 
AU  - Kata, Venkata Reddy
TI  - Organised retailing  and agri-business 
T2  - India studies in business and economics 
SN  - 9788132224754
PY  - 2016///
CY  - New Delhi
PB  - Springer 
N2  - This book examines the performance of organized retail chains supplying the agri-input and output services in terms of achieving their objective of utilising collective bargaining power in the marketing of their agricultural produce, integrating empirical experience from India and other selected developing countries. The scenario of marketing for agricultural products has been undergoing rapid changes with the rise of organised retailing
ER  -