TY  - BOOK
AU  - Chaudhary, Prashant 
TI  - Selling and negotiation skills: A pragmatic approach 
SN  - 9781041034094
PY  - 2025///
CY  - London
PB  - Routledge 
N2  - This book offers a comprehensive guide to mastering essential selling and negotiation skills, giving a competitive advantage in today’s challenging business environment. It covers a wide range of negotiation strategies, tactics, and styles that are compatible with emerging business models and technologies. With businesses adapting to shifting consumer behaviour, the book focuses on sustainable, future-ready selling and negotiation approaches. Richly illustrated with real-life examples and business cases, it makes complex concepts easy to understand
ER  -