TY  - BOOK
AU  - Behl, Abhishek
AU  - Sampat, Brinda
TI  - Digital transformation: A business imperative
SN  - 9781041194729
PY  - 2026///
CY  - London
PB  - Routledge 
N2  - Digitization, with the help of artificial intelligence, machine learning, social media, and cloud adoption, has significantly transformed industries and helped companies accelerate, grow, and have a competitive edge. This book discusses how digital transformation can help organizations achieve growth and explores the challenges of using emerging technologies. Digital disruption has a significant effect on how businesses operate. Organizations must follow a strategic approach while on the path to digital transformation as their technology and operational decisions must be aligned
ER  -