TY  - BOOK
AU  - Jindal Garima Au.
AU  -  Jain S.K. Gu.
TI  - Impact of celebrity endorsement, brand image and consumer involvement on brand equity
PY  - 2021///
CY  - Delhi
PB  - University of Delhi. Faculty of  Commerce & Business Studies. Department of Commerce
KW  - Commerce
ER  -