TY - BOOK AU - Malhotra Suzanee Au. AU - Jain Abhay Gu. Jain Sanjay K. Gu. TI - Brand Love, its Antecedents and Consequences: An Empirical Study with Reference to Hedonic and Utilitarian Products PY - 2022/// CY - Delhi PB - University of Delhi. Faculty of Commerce and Business Studies. Deptt. of commerce KW - Commerce ER -