Farris/Moore <br/><br/>
The Profit Impact of Marketing Strategy Project 

 -  Cambridge University Press  Cambridge University Press  2004 
<br/><br/><label>ISBN: </label>9780511488726 
<br/><br/><label>Source: </label>EBOOK 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management