TY - BOOK AU - Matthew M. Mars TI - How Alternative is Alternative? The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes SN - 9781800717749 PY - 2022/// PB - Emerald Publishing UR - https://www.emerald.com/insight/publication/doi/10.1108/S1048-4736202229 ER -