TY  - BOOK
AU  - Arch G. Woodside
TI  - Trade Tales: Decoding Customers' Stories
SN  - 9781787146914
PY  - 2017///
PB  - Emerald Publishing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201713
ER  -