TY  - BOOK
AU  - D. Cravens et al
TI  - The Oxford Handbook of Strategic Sales and Sales Management
SN  - 9780191724886
PY  - 2011///
PB  - OUPOxford University Press
UR  - http://dx.doi.org/10.1093/oxfordhb/9780199569458.001.0001
ER  -