TY  - BOOK
AU  - Thomas Robert J
TI  - Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity
SN  - 9789811268182
PB  - World Scientific
KW  - Business And Management
UR  - https://www.worldscientific.com/worldscibooks/10.1142/13196#t=toc
ER  -